Ster Kinekor Entertainment’s Gaming division has launched its latest instalment of the Batman Arkham series: Batman™ Arkham Knight with assistance from Primedia Unlimited’s TLC and Salon Media businesses. Tessa Chance, Account Manager for TLC says: “Our client had such a …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.