News

Utilising clever holiday themed imagery including gorgeous beaches, Mango Airlines encouraged mall goers through Primedia Unlimited’s Primall Media holding to think twice about where they’d be spending the festive season.  “The creative concept was the brainchild of Gendel Advertising. The …

Primedia Unlimited’s in-salon advertising business, Salon Media, is increasing brand awareness of ghd products among selected hair salons around the country by applicating bespoke artwork in each salon.  “The artwork differs from salon to salon to maximise the aesthetics and …

GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.