Urinary incontinence (UI) is more common in South Africa than HIV/Aids – it affects about 5.2 million women and 2.4 million men. That’s equivalent to one in four women and one in eight men, according to TENA, the number one …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.