The Fourways and Eastgate branches of Red Square, Edgars’ cosmetic and fragrance outlets, have recently undergone an upgrade to their front shops, improving the look of the store. During construction, Fashion Media, the company that has advertising rights to in …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.