Primedia Unlimited subsidiary Primall Media has executed a digital campaign for long standing client Issey Miyake. The iconic global brand launched its new male fragrance Nuit d’Issey, in five of the country’s top malls utilising Primall Media’s digital mall advertising …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.