Litha Healthcare has chosen Primedia Unlimited subsidiary XP Digital™ to create consumer awareness about its DS-24 multivitamin and mineral supplement range. The campaign, using direct to consumer in-store digital advertising screens, started in August and runs until the end of …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.