Primedia Unlimited’s shopping centre marketing specialists, Primedia Lifestyle Marketing Services (PLMS), is pleased to be associated with the new look Menlyn Park Shopping Centre’s current and ongoing refurbishment project. Estimated completion is at the end of 2016. In April 2014, …
Primedia Lifestyle Marketing Services manages Menlyn Park Shopping Centre’s expansion and refurbishment
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.