When Bayport Private Care launched its loan facility in the Pretoria area of Gauteng, the company wanted a targeted advertising campaign to announce its availability and grow its client base. Primedia Unlimited’s XP Digital™ business provided the ideal platform. …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.