To communicate a strong brand experience to customers and increase their product knowledge, Incredible Connection has employed Primedia Unlimited’s Fashion Media, a leading South African retail advertising company, to implement innovative and striking in-store solutions. Sean Reed, CEO at Fashion …
Incredible Connection employs Fashion Media for clean, clear and creative in-store advertising solutions
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.