News

The Fourways and Eastgate branches of Red Square, Edgars’ cosmetic and fragrance outlets, have recently undergone an upgrade to their front shops, improving the look of the store.   During construction, Fashion Media, the company that has advertising rights to in …

To advertise its Angel fragrance ahead of the festive season, and to introduce Thierry Mugler’s new brand ambassador Giorgia May Jagger (daughter of Mick Jagger and Jerry Hall), Clarins turned to its tried and trusted fashion advertising partner Fashion Media, …

GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.