News

Ster Kinekor Entertainment’s Gaming division has launched its latest instalment of the Batman Arkham series: Batman™ Arkham Knight with assistance from Primedia Unlimited’s TLC and Salon Media businesses.  Tessa Chance, Account Manager for TLC says: “Our client had such a …

To launch its new lip colour range entitled “Pop”, Clinique utilised Fashion Media’s Activation Pad areas inside premier Edgars stores nationwide.  “Activation Pads are dedicated areas within the store which provide a brand dominant space to animate and promote their …

GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.