Utilising clever holiday themed imagery including gorgeous beaches, Mango Airlines encouraged mall goers through Primedia Unlimited’s Primall Media holding to think twice about where they’d be spending the festive season. “The creative concept was the brainchild of Gendel Advertising. The …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.