Primedia Unlimited, South Africa’s leading provider of out of home and ambient media solutions has moved offices. The company’s new address is 151 5th Avenue, Sandown. The reception team can be contacted on T: 010 306 5100 or firstname.lastname@example.org…
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.