The retail festive season period is notorious for overpowering the senses with a plethora of promotions, adverts and price and product communication. To make a real impact over this period, Primedia Unlimited’s Fashion Media had to ensure a stand out …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.