Deshendri Smit, Primall Media’s Executive Head: Media Sales shares her unique insights on just how effective mall advertising is in building brands, gaining increased exposure and providing a tangible and lasting presence with shoppers. According to STATS SA, real monthly …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.