News

Primedia Unlimited subsidiary XP Digital™ is helping SOS Children’s Village touch the hearts of consumers around the country through a direct digital advertising screen awareness campaign. XP Digital™ offers advertisers a unique opportunity to showcase their brand in …

Retailer Woolworths has launched its latest in-mall advertising campaign entitled ‘Perfect Match’ to promote the company’s financial services products including its credit card. To spread the word, and for an effective visual representation in the malls, Woolworths called on Primedia …

GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.