Aspen has returned to Primedia Unlimited’s Salon Media business for a period of three months to promote its Prep® shaving cream products created exclusively for men. “The beauty of salon advertising is that communication can be gender exclusive,” says …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.