Since it introduced the revolutionary concept of washroom advertising in South Africa fourteen years ago, Primedia Unlimited subsidiary TLC has seen top FMCG brands latch on to its clever, focused and cost-effective use of unconventional washroom advertising space.
“The bottom line is that washroom advertising delivers on Ad-Rands,” says TLC’s Brett Tucker. “Based on its [...]

TLC’s innovative super-sized Mirror Decals drew the attention of Revlon Deodorant’s target audience in the right place, at the right time this season.  The targeted three-month campaign ensured Revlon Deodorant remained top of mind and captivated ladies frequenting Cinema washrooms across the country.
According to TLC’s Brett Tucker, Revlon’s creative made expert use of the Primedia [...]

Seventeen shopping malls nationwide will enjoy a far greater number of consumers purchasing CK optical eyewear, Levis and Adidas sunglasses until 31 July, as a result of an eye-catching advertising campaign brought to life by Primedia Unlimited subsidiary, Primall Media. Moscon Optics has opted for digital advertising by securing Primall’s interactive Digital Advertising Screens.
According to [...]

New betting website Voltbet.com has partnered with Primedia Unlimited subsidiary TLC to reach its niche target market of sport-betting men over the age of 18. The partnership brings to market a national four-month campaign utilising TLC’s A4 Washroom Frames and digital Mirror Media in nightlife venues across the country.
Voltbet.com approached TLC to place its launch [...]