Primedia Unlimited’s Salon Media business recently concluded an advertising campaign for SABC3 with the objectives of communicating to South African cricket fans whilst they get their hair cut. “By using our national network of 35 barbers, we were able to …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.