Primedia Unlimited’s in-store advertising and window display specialists, Fashion Media, through its client Incredible Connection, launched the new Dell Inspiron laptop to the public. “Charged with showcasing Dell’s latest versatile laptop at Incredible Connection stores across the country, Fashion Media …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.