‘You are awesome! So are we. Meet you at the bar?’ is one of the campaign messages behind Southern Comfort’s ‘Whatever’s Comfortable’ washroom advertising campaign with Primedia Unlimited’s TLC business. “The purpose of the campaign is to drive awareness and …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.