To launch its newest range of mascaras, Revlon turned to Primedia Unlimited subsidiary Fashion Media to create the necessary awareness and brand attraction within Edgars stores nationwide. The creative featured the global face of Revlon, Olivia Wilde, an immediately recognisable …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.