During 2014, over 21 000 South African teens fell pregnant. To educate young girls, communities and families about the prevention of teen pregnancies, Primedia Unlimited’s XP Digital™ is running a pro-bono three month campaign for Adoption Voice, the communication arm …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.