News & Articles
Primall Media reinforces Elizabeth Arden as the go-to skincare specialist (Primall Media)

The primary objective for Elizabeth Arden’s Skin Illuminating campaign is to reinforce the consumer’s associations of the brand as the go-to skincare regimen that addresses

Centrum and XP Digital™ promote good fats and antioxidants (XP Digital)

Health brand Centrum has introduced two new supplements to its range, My Nutrients Omega 3 and My Nutrients Antioxidant. The company has tasked Primedia Unlimited’s subsidiary

GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.


Primedia Unlimited App
The Primedia Unlimited App is the ultimate media app for anyone in, or interested in, the media and advertising industry. It provides an exciting collection of South African media creatives, insight by industry experts and Unlimited company rate cards. The app also has a quirky game – Ass Shoot – for a few good laughs. Be warned it

could keep you entertained for hours!