News

In celebration of its 21st year in business, United Pharmaceutical Distributors (UPD) is showcasing its new 3D logo during its weekly Bargain Box Friday advertising campaigns through X/procure®. “The main idea behind the campaign is to provide …

In celebration of Magnum’s 25th birthday, the international pop up Magnum Pleasure Store has made its way to The Zone shopping centre in Johannesburg. The launch events surrounding the store’s opening has been managed by Mbongi Works and Primedia Unlimited’s …

GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.