The latest offering from Acer, the Acer Aspire Switch 10 E, is a device that offers users the best of both worlds – it’s a laptop and tablet in one. To communicate with current and potential customers, Acer ran …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.