To attract interest to beauty brand Lancome’s ‘For You’ campaign, Primedia Unlimited’s Fashion Media dominated promotional areas within five of Edgar’s top stores across the country. “The main thrust of the campaign was to promote Lancome’s Gift with Purchase offering …
Primedia Lifestyle Marketing Services the only South African victor at this year’s international Solal Awards
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.