GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.
The Primedia Unlimited App is the ultimate media app for anyone in, or interested in, the media and advertising industry. It provides an exciting collection of South African media creatives, insight by industry experts and Unlimited company rate cards. The app also has a quirky game – Ass Shoot – for a few good laughs. Be warned it
could keep you entertained for hours!