Primedia Unlimited’s pharmaceutical procurement software specialists X/procure®, who service more than 67% of South Africa’s pharmacies, has taken honours at the prestigious TT100 Awards once again. The company, which allows pharmacists to seamlessly place their orders electronically on …
GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.