News

Taking advantage of Fashion Media’s hottest new communication platform – Hotspots – Sunglass Hut took to promoting its diverse range of sunglasses for the summer season.   Hotspots are new advertising mediums offered to clients within Edgars, allowing high visibility and …

For a period of two weeks, Primedia Unlimited’s Fashion Media business had the rare opportunity of branding a main window usually reserved for apparel, to promote the world famous Chanel No 5.  “In addition to having a great visual centre …

GIBS Mall Research
GIBS (the Gordon Institute of Business Science) and Primedia Unlimited ’s Mall Division have joined forces to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them. The research, with financial backing by Primedia Unlimited, takes into account, investigates and uncovers amongst others, the major mall draw cards, where the money goes, what drives people to shop and how advertising actually influences them.