Primestars Marketing develops programmes for high school learners from disadvantaged communities which use cinemas nationally as “Educational Theatres of Learning”. Topics include Matric Math & Science Revision, Career Guidance, Financial Literacy, Leadership development and Entrepreneurship amongst others. They are designed to help South African youth develop the skills needed to participate more meaningfully in the economy and are conducive to building a sustainable environment in which business can operate. To date Primestars Marketing has reached over 150,000 secondary school learners nationally.
This unique medium offers learners the opportunity to be taught in a fun and experiential manner and allows for great brand exposure, as well as talent identification. By supporting these programmes companies have the means of giving back to communities by educating disadvantaged learners in a safe and neutral environment outside of schools.
PRIMESTARS EXECUTIVE SUMMARY
We have 4 existing programmes
- Career Guidance titled “MY FUTURE, MY CAREER”,
- Financial Literacy titled “Smartbucks”,
- Matric Maths & Science Revision titled “eduCate” for Grade 12’s only; and
- Entrepreneurship Development titled “STEP UP 2 A START UP”;
The programmes are screened simultaneously on selected Saturday or Sunday mornings with the assistance of the Department of Basic Education, key strategic partners and sponsors;
Participating learners receive a programme Toolkit to support them in understanding the visual content that was screened;
Our programmes are supported by Proudly South Africa, Department of Basic Education, Department of Higher Education, Department of Science and Technology, Department of Small Business, Department of Water and Sanitation and Department of the Environment;
Our programmes pride themselves in creating Public, Private Partnerships and collaboration with companies, organizations and universities;
We use 15 Ster-Kinekor Cinema complexes in 9 Provinces as “Educational Theatres of Learning” for learners in Grades 9, 10, 11 and 12;
Since inception, over 500 000 learners have attended our different programmes nationwide;
The success of our programmes – spanning over a decade – is owed to our public/private sector partnerships (with your organisation playing a vital role) and it is through these mutually beneficial partnerships that our programmes, once again, delivered educational and entrepreneurial empowerment to over 80 000 secondary school learners in 2016.
This unique medium offers learners the opportunity to be taught in a fun and experiential manner and allows for valuable brand exposure, as well as talent identification and CSI/SED opportunities.
By supporting these programmes, both Public and Private Sector organizations have the means of giving back to communities by educating learners from under resourced schools in a safe and neutral environment.
Contact details: 010 300 5100/ 010 300 5142