Fashion Media and Microsoft ‘Do Great Things’

Microsoft’s Windows 10 is the first step to an era of more personal computing. In an advertising campaign themed ‘Do Great Things’, Primedia Unlimited’s in-store advertising specialists, Fashion Media, ran a one month campaign in 70 Incredible Connection stores around the country.   

Fashion Media, Primedia Unlimited’s in-store advertising specialists, has the ability to transform in-store spaces and window display areas into 3D industrial brand theatre experiences for advertisers. Incredible Connection is the latest retailer to join the Fashion Media fold.

Recently, Microsoft partnered with Fashion Media to spread the word about its latest Windows 10 offering. To communicate to Incredible Connection shoppers, window displays, sensomatic sleeves and premium posters in top stores encouraged consumers to ‘Do Great Things’.

“The aim of the campaign was two-fold: firstly, to increase customers’ awareness of the operating system’s upgrade, and secondly to drive sales,” says Fashion Media’s CEO Sean Reed. “The advertising displays consisted of lifestyle images of people accomplishing and succeeding in their daily activities thanks to their new Microsoft 10 software. Overall the campaign has been very successful, for both Microsoft and Incredible Connection.”

The campaign was targeted at tech-savvy men and women who stay abreast of technology trends and gadgets. In addition, all devices purchased from Incredible Connection during the campaign period qualified for a free upgrade and installation in-store.

Microsoft’s Windows 10 promises consumers an offering that is familiar but better than before, a personal and natural experience that works across all devices, and a product that enables a person to be even more productive in their daily activities.

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Fashion Media DNA

Powered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Incredible Connection and Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and sensomatic sleeves. Visit for more.

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