TLC Upgrades Baby Change Room Facilities Nationwide

Ask a Mother laden with shopping and accompanied by her young baby how she feels about the state of most baby change room facilities as being suitable venues for her child, and most will respond negatively. As these are essential rest stops for parents in shopping malls throughout South Africa, Blush Dispensers and media company TLC are partnering to upgrade facilities.

This new offering by TLC and Blush Dispensers was created to firstly establish a warm and welcoming environment in an otherwise bland space where Mom’s would feel comfortable to attend to their baby and secondly, to allow brands a subtle but powerful partnership. The first brands to make use of the baby change rooms are Dettol and Prevenar.

These partners have contracted to work with TLC and Blush in nationwide venues, sharing information and communication to women in a baby friendly environment – each branded a specific theme.

According to TLC, the partnership between themselves and Blush Dispensers makes a lot of sense – parents get a space they can safely attend to their babies and at the same time learn about products, brands and services to ensure the well being of their children. TLC gains a valuable client, Blush Dispensers expand their opportunities, and the shopping mall earns an influx of mothers knowing the mall owners care about their facilities.

Through this partnership, TLC has decorated approximately 60 rooms which are split into three packages of 20 nationwide venues each.