News

Clinique selects Fashion Media to launch new Chubby Stick lipstick brand

May 16th, 2012

Clinique recently selected Unlimited’s Fashion Media to generate awareness and sales of Clinique Chubby Stick, its new lipstick range, by dominating 12 Red Square stores across the country.

Fashion Media utilised its consumer engaging Window Displays, Beepa Sleeves, A1 Posters and Gondola End media platforms during the two-week campaign, to capture the attention of upmarket, [...]



Footwear Trading extends branding through Primall Media

May 11th, 2012

Marketing and advertising involves engaging with potential customers with one intention being to make a sale. A great way to create awareness is to extend a brand into visible high traffic areas for protracted periods of time. Footwear Trading demonstrates this concept of brand extension for its retail stores with the use of Unlimited’s subsidiary [...]



Chevrolet Captiva targets top end golfers

May 9th, 2012

General Motors has committed further advertising spend to Golf Unlimited’s targeted advertising platform to promote the Chevrolet Captiva 7-seater to the lucrative 14+ LSM market. Using the Unlimited platform, the advertiser will be dominating four and five star golf courses around the country for a period of two months.

The campaign will target men [...]



TLC promotes 48 hour protection by Garnier Deodorant

May 9th, 2012

It’s a common insight from the gym – after a hard workout, gym goers hit the showers and re-apply deodorant. Maximising the advantages of a captive audience, Unlimited’s lifestyle media specialists TLC have signed Garnier to advertise in its gym holding.

During a month long campaign Garnier Deodorant is getting its message across through [...]



Primedia Lifestyle secures 13 finalist positions in the ICSC European Shopping Centre Marketing Awards

May 2nd, 2012

South Africa’s leading shopping centre marketing consultancy Primedia Lifestyle, an Unlimited subsidiary, has for the third year running received multiple finalist nominations by the International Council for Shopping Centres (ICSC) European Solal Marketing Awards, which rewards strategic shopping centre marketing campaigns.

The ICSC Solal Awards recognise best practice and outstanding marketing performance against European retail [...]



Deloitte backs Golf Unlimited

April 18th, 2012

Professional services firm Deloitte has  opted to renew its exclusive contract with Unlimited’s niched advertising unit Golf Unlimited to gain greater exposure to existing and prospective clients in the LSM 14+ market.
As a serious business, Deloitte demands serious clients and a targeted communication strategy. To maintain its successful business, the company aims to engage [...]



TLC is ‘seriously sharp’ with Berocca in Planet Fitness gyms

April 18th, 2012

Gym-goers couldn’t help but notice Bayer’s recent advertising campaign for Berocca in which TLC, Unlimited’s indoor advertising specialist, captured their attention in Planet Fitness gyms where they already had fitness and renewed energy levels on their mind.
“Bayer was aiming to attract the attention of top-end consumers who are conscious about [...]