News

Primall Media aligns with trend icon Dion Chang

February 21st, 2012

Hot on the heels of evolving its positioning to ‘Only the Best’, Unlimited’s premium shopping centre advertising specialist, Primall Media, announced today that it has joined forces with local trend analyst and creative visionary Dion Chang.

Dion studies the consumer mindset – their hot buttons and the social and retail trends which define future [...]



Mall Active brings the stylish Range Rover Evoque to shoppers

February 21st, 2012

Designed in partnership with fashion icon Victoria Beckham, Range Rover’s latest creation boasts an engaging blend of dynamic handling and refined engineering, as well as being the most sustainable Range Rover ever. Unlimited’s activation specialists Mall Active has been commissioned to bring this new arrival to the attention of shoppers, through its centre court, stand [...]



A little TLC for funky ladies who love Paris Hilton

February 20th, 2012

CJR Sales, booking agency for Hollywood A-lister and fashionista Paris Hilton, has selected Unlimited’s targeted lifestyle media owner TLC to target top-end female movie goers, when announcing the launch competition for its new range of Paris Hilton ‘Glitter’ watches.
Women aged between 15 and 35, who are naturally drawn to style items won’t miss the [...]



brandyourcar.com drives fast relief for active consumers

February 20th, 2012

Muscular pains and strains have a habit of affecting us either at gym or while playing sports and Deep Relief is driving home the message that it provides fast relief from this pain. Through Unlimited’s moving media specialist brandyourcar.com, Deep Relief has implemented a three month campaign to increase brand awareness.
The brand ambassadors in this [...]



Tiger Brands commits adspend to moving media

February 16th, 2012

Proving again that it literally drives brands to consumers, Unlimited’s moving media division brandyourcar.com has signed up Tiger Brands hair styling range, Perfect Touch, for a four-month advertising campaign.

Tiger Brands’ objective for the campaign is to showcase Perfect Touch Brand as a premium hair styling product designed for trendy, funky and fun individuals, [...]



Solal Award 2012 judges announced, local consultancy cracks the nod

February 16th, 2012

The International Council of Shopping Centre’s Solal Marketing Awards bring together the very finest retail marketing campaigns across Europe and South Africa. Representing South Africa on the global jury panel is Doug Mayne, MD of local shopping centre marketing consultancy Primedia Lifestyle, part of the Unlimited media group.
This year judging takes place in Barcelona on [...]



TLC and Lucozade energise gym goers

February 15th, 2012

Lucozade, GlaxoSmithKline’s global energy drink is getting its ‘Do more and win’ message to active, thirsty consumers thanks to targeted lifestyle communication specialist TLC. Lucozade’s national advertising campaign alerts consumers of its energising benefits by dominating space on TLC’s media solutions in Planet Fitness gyms, cinemas, shopping malls and airports

Realising the value of TLC’s [...]