News

Mall Active activates new Dove hair range

January 30th, 2012

Launching a new beauty product into an already overly competitive market can be extremely challenging, however by breaking through the clutter and taking the product directly to the consumer is what Unlimited subsidiary Mall Active specialises in.

Mall Active, the in-mall activation specialist was selected by Out of Home specialists Kinetic to place Dove’s [...]



Scoop and Brandyourcar.com deliver the news

January 30th, 2012

To raise awareness of Media24’s new English Sunday tabloid, Scoop Magazine hit South Africa’s streets with a moving media campaign in partnership with Unlimited subsidiary brandyourcar.com.

A first to the South African market, brandyourcar.com offers advertisers the opportunity to brand privately owned vehicles, selected from a database of individuals who make their vehicles available [...]



Primedia Lifestyle gives Chatsworth shoppers a Christmas like never before

January 18th, 2012

In the spirit of keeping the magic alive this Christmas, Unlimited’s Primedia Lifestyle team behind the marketing of the Chatsworth Centre in Durban, presented shoppers with a Christmas experience never seen before.

Imagine going into a shopping centre and being able to walk into a real life snow globe, with Santa Clause and his helpers [...]



Primall Media unveil more digital platforms in Sandton City

January 16th, 2012

Hot on the heels of Sandton City’s major refurbishment, Unlimited’s retail advertising specialist Primall Media, has added to the centre’s aesthetics by installing 12 Skyscrapers and two Video Walls to its digital media arsenal.
“Our two new platforms are an add-on to the 12 Digital Ad Screens (DAS) already ensconced in the centre, which continue [...]



Gauteng Government gives in-mall activations the thumbs up

January 16th, 2012

Job creation is critical to sustainable future growth of our country. In a drive to expand the reach of its Y-AGE Youth and Graduate Entrepreneurship Development Programme, the Gauteng Economic Propeller (GEP) has commissioned Unlimited’s Mall Active to set up information stands in seven major shopping malls across Johannesburg and Pretoria.

The Y-AGE Programme targets [...]



brandyourcar.com shaves the way forward for Schick Hydro technology

January 12th, 2012

Brandyourcar.com proves yet again that it literally drives brands to consumers. Realising the potential of the young media platform, Energizer Schick has signed up with the Unlimited subsidiary for its first ever moving media campaign. The partnership takes the new Schick Hydro Razor for men to the streets of South Africa on privately owned vehicles [...]



Specpharm tasks X/procure® to raise brand awareness

January 12th, 2012

Specpharm has embarked on a 12 month advertising campaign to increase awareness of six identified brands through Unlimited’s X/procure® procurement software currently installed in 63% of South African pharmacies which utilise electronic procurement software.

The Specpharm group manufactures products for a wide range of customers in both the local and multinational fields and has several [...]