Johnson & Johnson recently selected Unlimited’s pharmacy advertising specialist, X/procure®, and their in-pharmacy, consumer advertising platform XP Digital™ to launch its African Nurture Bath Range of products to both pharmacists and consumers.
“African Nurture is generating consumer awareness around its new range of bath products during a month-long campaign via XP Digital™’s LCD screens, installed inside the Dis-Chem dispensaries,” says X/procure® Managing Director, JD Henderson.
It is also targeting pharmacists, for six weeks on the X/procure® ordering system, which is currently installed in 63% of South African pharmacies which utilise electronic procurement software.
“The first two-week burst of the ordering system campaign will generate awareness that the Johnson & Johnson African Nurture Bath Range is soon to be launched, whilst the following four weeks will let pharmacists know that the range has arrived and can be ordered from Suppliers,” Henderson explains.
Now that’s an all-in-one in-store solution to engage target audiences!