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BioBalance consumers get a little TLC this winter
TLC Unlimited

Atka Pharma selected TLC’s washroom media to reach a vast audience, at a relevant time of year to communicate the benefits of its BioBalance range that helps the immune system during winter.

Running during July and August in ten LSM A shopping malls across the country, the campaign targets men and women between the ages of 25 and 55 through the Primedia Unlimited subsidiary’s A4 washroom advertising platforms.

“The dwell time in washrooms enables consumers to spend time absorbing the key benefits of the BioBalance product range, and drives them to a nearby pharmacy within the mall where they can purchase the product,” says TLC’s Brendon Crowther, Regional Sales Manager for TLC.

The campaign is running in Hemingway Mall, Sandton City, Northgate Shopping Centre, Atterbury Value Mart, Centurion Mall, Woodlands Mall, La Lucia Mall, Dean Street Arcade, Weskus Mall and Constantia Village.