Voted by readers of the Southlands Sun, based on their personal preference of the best shopping destination in the South of Durban, Bluff Towers has scooped the award for the fifth time. It previously won the award in 2007, 2008, 2009 and 2011.
“This is not surprising seen as the mall encompasses over 60 stores in its trendy environment and the marketing continually aims at keeping the centre the community’s number one,” says Primedia Marketing Group Service’s Raveshin Veerasamy, the Marketing Co-ordinator of Bluff Towers and Davenport Square.
Bluff Towers aims at providing a bigger, better, bolder shopping experience and seems to be doing just that by offering shoppers some of South Africa’s best known fashion national retailers as well as eateries.
“Primedia Lifestyle Marketing Services delivers integrated marketing solutions to more than 45 shopping centres nationwide, and its represented shopping malls keep winning awards. A mall is a not just a mall, it’s a brand and needs to be marketed like one,” Veerasamy concludes.