Trudon’s Yellow Pages has selected Brandyourcar.com, Primedia Unlimited’s transit media specialist, to reach its LSM 8 – 10 consumers between the ages of 25 and 40 and generate awareness around the Yellow Pages’ new YP3 online platform (http://www.yellowpages.co.za).
“Brandyourcar.com set about encouraging users of the traditional Yellow Pages to experience the convenience of online ‘click and flick’, by selecting younger drivers who spend a lot of time in their vehicles on major highways and busy arterials,” explains Brandyourcar.com’s Jeff Ostrom.
“The aims of the campaign are to generate a higher level of awareness of the Yellow Pages’ new YP3 online platform and to engage consumers online,” he adds. “This specific platform was also chosen by the advertiser because of our ability to infiltrate suburbs, where a lot of the services on offer by Yellow Pages, are in demand.”
While the printed version of the Yellow Pages still exists, the online platform encourages a new and younger market to access information. It is faster, has more user-friendly workabilitiy, online access to places and faster browsing.
Brandyourcar.com launched the Yellow Pages online platform awareness campaign in the word-of-mouth space, ensuring an out-of-home presence in KwaZulu-Natal and the Western Cape, where its trained brand ambassadors and drivers are engaging consumers to ensure maximum reach.
“Our selected drivers also frequent shopping malls on weekends and busy business hubs during the week ensuring even further mileage for the campaign, which runs from into October,” says Ostrom.
“This is the third time that the Yellow Pages have utilised Brandyourcar.com, as the client has seen results from our advertising medium,” he adds.
A social media element of the campaign ensures that Brandyourcar.com’s drivers also push the online message via their social media platforms, generating even further word-of-mouth for Yellow Pages online.
Trudon is able to track online activity and business subscriptions, ensuring a measurable advertising campaign.
Brandyourcar.com driver Karen McRidge enthuses, “I just love my Yellow Pages branding. It’s a real conversation starter. The general public have approached me to ask me about the campaign as well.”
For further information visit www.brandyourcar.com
The first of its kind in the country, this transit media platform headed by media group Unlimited, connects consumers with leading brands by matching a brand’s attributes with key individuals who personify the brand thereby becoming ideal brand ambassadors. Advertisers are matched precisely with their target markets using Brandyourcar.com’s extensive database of driver profiles. Advertisers pay consumers simply for carrying advertising on their vehicles in key geographic regions, enabling them to earn additional monthly income. Find brandyourcar.com on Facebook or follow them on Twitter @BrandyourcarSA or visit www.primedia-unlimited.co.za or www.brandyourcar.com for more.