Not only did SA Natural Products (Pty) Ltd select Primedia Unlimited’s Brandyourcar.com to generate awareness of Echinaforce until the end of July on a fleet of branded cars in Pretoria and Johannesburg, it also contracted the transit media specialist to host a training session with the drivers, which resulted in a significant presence of branded cars at a breakfast event which was held at Melrose Arch on a busy Saturday morning.
SA Natural Products hosted a breakfast briefing for the “moms” who branded their cars to educate them about the A. Vogel product range, including Echinaforce, at the Fire and Ice Hotel in Melrose Arch.
“Brandyourcar.com ensured that the drivers attended the educational session at Melrose Arch as part of the brand ambassador role they would fulfil through their vehicles,” says Brandyourcar.com’s Jeff Ostrom. “In addition, each of our brand ambassador’s were allocated hampers for their families as well as sample packs to hand out to potential customers who were interested in trying the product.”
After the breakfast, the moms were taken through a presentation about the A.Vogel product range, and introduced to Echinaforce and how it works. SA Natural Products’ marketing manager and sales executives were on site to ensure an informative and interactive session with this core target market. The response and engagement from the drivers proved once again that the profile selection by Brandyourcar.com ensured that the brand was matched precisely to its targeted audience.
As part of the overall campaign, the media owner selected relatively fit and active working moms aged between 30 and 45, with school-going kids aged between three and 16, to become hands on brand ambassadors for Echinaforce.
Driver Felicia Spurway says that briefing session was very informative regarding the products. “I enjoyed the briefing because it’s good to know the background of the product and what it is all about – I learnt a lot.”
“A briefing session is a must!” says Jeff. “It harnesses the power of our mobile billboards which have an enthusiastic brand ambassador who cannot wait to communicate their advertised product’s unique selling points to their circle of current and potential consumers.”
At the end of the session, drivers were issued with product hampers, put together according to their unique family needs, as well as further products to share with interested parties whom they would like to introduce to the range.
For further information visit www.brandyourcar.com
The first of its kind in the country, this transit media platform headed by media group Unlimited, connects consumers with leading brands by matching a brand’s attributes with key individuals who personify the brand thereby becoming ideal brand ambassadors. Advertisers are matched precisely with their target markets using Brandyourcar.com’s extensive database of driver profiles. Advertisers pay consumers simply for carrying advertising on their vehicles in key geographic regions, enabling them to earn additional monthly income. Find brandyourcar.com on Facebook or follow them on Twitter @BrandyourcarSA or visit www.primedia-unlimited.co.za or www.brandyourcar.com for more.