Full Article

Brother boosts presence on brandyourcar.com by 50%

Brother, the innovative print and imaging product specialist, has renewed its advertising campaign with Unlimited’s mobile media division Brandyourcar.com for another six months. This follows a previous highly successful campaign with the medium generating product awareness on busy national and arterial roads.

Not only has Brother renewed its campaign, but the company has also increased its initial presence on the Brandyourcar.com fleet by 50%.

Brandyourcar.com Executive Head of Sales Jeff Ostrom says; “The increase in the number of vehicles branded for Brother is proof that the medium is delivering the required results for the brand.”.

“It’s also an excellent example of how Brandyourcar.com can meet a client’s inventory needs, as we have access to a database of well over 20 000 cars,” he says.

The campaign targets employed LSM 8 – 10 consumers, aged between 16 and 55, who are driving in peak hour traffic in Johannesburg, Durban and Cape Town.

High mileage drivers have been selected by Brandyourcar.com in these areas to ensure maximum exposure of the campaign and significant reach for its client, in key business environments and on highways during peak hour traffic.

“Brandyourcar.com identified a profile match between Brother’s target consumers and drivers selected from our database, to ensure that the moving campaigns are visible in the environments in which the Brother consumers spend extended time,” says Ostrom.

Brandyourcar.com’s drivers are educated about the product and can handle all initial questions from interested consumers in terms of where they can purchase the product and who to contact.

While the renewal campaign incorporates some of Brother’s new products as part of the creative, the overall look and feel remains the same.

Brandyourcar.com provides advertisers with the unique opportunity to have their advertising campaigns carried on privately owned vehicles, selected from an extensive database of cross-demographic individuals who have made their vehicles available for branding. The consumer’s vehicle becomes an effective moving billboard within targeted audience communities and lifestyles.

For further information visit www.brandyourcar.com

brandyourcar.com DNA
The first of its kind in the country, this new media platform headed by media group Unlimited, connects consumer’s lifestyles with leading brands by branding consumer’s vehicles. Advertisers pay consumers simply for carrying advertising on their vehicles, enabling them to earn up to R2000 per month.