Based on the previous increased sales and awareness success generated from its initial campaign, Carfind.co.za has renewed its advertising contract with Primedia Unlimited subsidiary TLC for a further 12 months.
Carfind.co.za is an online car sales lead generator yielding prospective automotive leads by connecting, via their Carfind.co.za advertising platform, car sellers with car buyers in the automotive industry across the SA online community.
“The current range of offerings that Carfind focuses on covers cars, bikes and bakkies (SUV, 4x4s etc.) – hence the main crux of the campaign is twofold; one to encourage dealers to list their cars and secondly for consumers who are in the market for a car or bike to visit the site,” says Warren Dugmore, Account Manager at TLC.
“The advertiser has elected to use Bubble Decals which are effectively speech bubbles that are applicated on the washroom mirrors. The creative showcases father/son and mother/daughter motifs that pose the question: ‘Imagine if the right car came looking for me/my mom/my dad’.”
The campaign will be flighted in 20 upper LSM mall washrooms and in the washrooms of six departure and arrival areas at outlying airports around the country.