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Carolina Herrera advertises full range with Fashion Media
Fashion Media

Popular fragrance brand Carolina Herrera, a product of the African Sales Company, has enlisted the services of Primedia Unlimited’s Fashion Media business to drive awareness of its male and female fragrances. 

“The two week campaign entitled ‘212 VIP Stories’ served to remind consumers within Edgars and Red Square stores nationally of its broad range of offerings,” says Fashion Media’s CEO Sean Reed. “Carolina Herrera utilised our sensormatic, entrance and window display areas very effectively through captivating imagery.”

“Consumers  shop first with their eyes, so to have a visually appealing campaign that will draw the attention and feet of consumers that are either users of Carolina Herrera fragrances, or potential users, is first prize,” he says.