Cell C is attracting the lucrative LSM 9-10 consumer to its stores at LSM A shopping malls by promoting its iPhone 4S package on Primall Media’s interactive Digital Touch Screens. As Unlimited’s shopping mall advertising expert Primall Media is ideally positioned to offer Cell C strategic advertising opportunities within key identified shopping centres.
“The Digital Ad Screens are easily accessible to the shopper allowing them to find out more about the product and package being advertised,” says Executive Head, Sales and Marketing at Primall Media, Lee Curtis.
“Through this interactive platform, Cell C engages directly with the desired target market and steers them in the direction of the store where the product can be obtained. In this way, advertising on our Digital Ad Screens is allowing the cellular brand to positively influence the buying decision of the consumer.”
The two and a half month Cell C Digital Ad Screen campaign is taking place at Brooklyn Mall, Cavendish Square, Hyde Park, La Lucia, Loch Logan, Nelson Mandela Square, the Rosebank Mall, Sandton City, the V&A Waterfront and The Zone shopping centres.