Where’s the best possible place to advertise baby products? In an environment that expectant parents frequent at least once a month during pregnancy!
That’s why Cherubs has selected Primedia Unlimited’s innovative TLC washroom advertising platforms in 22 Netcare maternity hospitals and clinics across South Africa, to launch its new range of wet wipes for newborns that come in a pack of 100 with a clip-lid for convenience.
The hospital and clinic environments are ideally suited to the Cherubs’ advertising campaign as parents-to-be are always on the lookout for new baby products that will make their life more convenient,” says TLC’s Brett Tucker.
The campaign, which runs from July to December, will ensure significant brand awareness of Cherubs’ new range of wet wipes, with very little wastage, across the entire country.
“Significant dwell time is key when it comes to ensuring that consumers are aware of new packaging and TLC’s media platforms are strategically positioned to ensure this,” Tucker concludes.
For more information about TLC, visit www.primedia-unlimited.co.za. For more information on Cherubs, visit www.cherubs.co.za
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.