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Chevrolet Trailblazer targets affluent consumers via Golf Unlimited

General Motors clients who’ve recently purchased a Chevrolet Trailblazer have been saving R35 000 on their purchases. That’s a great deal, and one that needed to be communicated to the right consumers in the best advertising environment.

That’s why General Motors selected Primedia Unlimited’s Golf Unlimited to spread the word to upmarket consumers who can afford to take advantage of the deal.

“Golf Unlimited’s GPS screens not only offered General Motors sector exclusivity, but also dominant advertising in an environment where its potential consumers were relaxed and open to absorbing advertising messages,” says Golf Unlimited’s Pieter Groenewald.

“In addition to that, our customers fall into the higher earning income bracket and as such, affordability of the advertiser’s offer is not an issue, which results in little to no advertising wastage for General Motors.”

The creative was flighted on two holes on each of Golf Unlimited’s GPS advertising screens on four and five star premier golf courses across the country.