Full Article

Children’s home sends SOS via XP Digital™ campaign
XP Digital

Primedia Unlimited subsidiary XP Digital™ is helping SOS Children’s Village touch the hearts of consumers around the country through a direct digital advertising screen awareness campaign.

XP Digitaloffers advertisers a unique opportunity to showcase their brand in Dis-Chem and the top 103 Clicks outlets countrywide. SOS Children’s Village was thrilled with the opportunity to reach in excess of 5.1 million consumers per month, for the duration of their campaign.

Direct to consumer 42″ LCD advertising screens, well positioned directly in front of consumers and behind the dispensaries of these retailers, were used to flight 30-second advertisements showing pictures of where street children sleep and informing viewers of the valuable work done by SOS Children’s Village and how they can help change the life of a street kid.

“We wanted to raise awareness of SOS in the market, and XP Digital’s platforms within Clicks and Dis-Chem allowed us to reach a captive audience in an environment that promotes nurturing,” says SOS Children’s Village’s Yvonne Stiglingh.

“The campaign also allowed us to communicate with companies whose employees are on medical aid, in line with our corporate payroll strategy,” she adds.

JD Henderson, Managing Director of XP Digital™ adds: “Running for two and a half months, the campaign ensured that SOS had a captive audience and allowed the organisation to touch the hearts of men and women who may be able to assist the organisation.”

“The adverts packed an emotional punch, were cost effective and with the commercials being flighted every 14 minutes in a high-dwell environment, they guaranteed much-needed exposure for us,” concludes Yvonne.

For more information about XP Digital™, visit www.xpdigital.co.za