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Cipla Medpro renews with X/procure®

Cipla Medpro, one of South Africa’s largest generic medicines companies has renewed its advertising contract for the 7th consecutive year with Primedia Unlimited’s X/procure®, South Africa’s leading supplier of procurement and advertising software to the pharmaceutical industry.

“Our sales growth has been excellent in this past year, and X/procure® has had a large role to play in this growth,” states Cipla Medpro’s Marketing Director, Rynard van der Westhuizen. “X/procure® is key to our marketing mix and the decision to renew our contract was an easy one to make.”

The company’s ordering and dispensing advertising dominates in pharmacies throughout South Africa. “This makes us a clear partner of choice for Cipla Medpro,” comments JD Henderson, Managing Director of X/procure®. “We have enjoyed an excellent relationship with the company and are very pleased that we will be continuing the partnership.”

Cipla Medpro first signed with X/procure® in 2007 on the promise that it would assist in delivering market dominance for Cipla’s products. This has been achieved through intervention advertising at the point of order – consistently re-enforcing the Cipla Medpro brands.