Satiskin is targeting grocery buying moms with the relaunch of its Creme Hand Wash Soaps, by innovatively reaching out to them via Unlimited’s TLC washroom advertising media platforms in LSM A cinema and Mall washrooms where they have significant dwell time to absorb the advertising message.
“Interacting with a brand is the first step towards purchase. That’s why Satiskin has made sure that women are able to sample and thus directly interact with the Creme Hand Wash Soap inside the washroom environment where they would naturally wash and pamper their hands,” says TLC’s Brett Tucker.
Satiskin has selected TLC’s tester frame, door wrap and mirror decal media platforms to ensure consumer engagement with their brand during May and June 2013.
“As hands tend to get dry in winter, making use of TLC’s tester frames enables consumers to sample Satiskin’s Creme Hand Wash Soap and to feel the difference it makes to their skin,” says Tucker.
“The campaign’s three-pronged approach creates consumer impact with TLC’s door wraps and mirror decals, educates consumers via our advertising frames and then enables them to experience the brand via our tester frames. It’s a winning combination when it comes to launching a brand and keeping it top of mind,” he adds.
For more information about TLC, visit www.primedia-unlimited.co.za.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.