After 12 years with the Primedia Unlimited group of companies, Primall Media’s Director and founding partner Darren Katz, will be leaving the company to join Excellerate to head a Strategic Retail Commercialisation Unit.
Katz will continue to work with the Primedia Unlimited group to the mutual benefit of shared clients.
“Part of my new directive will be to redefine current retail processes and structures within various shopping centres in South Africa and Africa,” says Darren. “The retail environment in this country is in an extremely exciting phase with many international brands recognising the sales and growth potential within our malls for the first time.”
“It has been an incredible 12 years of both personal and professional growth working at Primall Media and I look forward to an ongoing relationship with the Primedia Unlimited team in my new capacity at Excellerate. I depart with many great memories and experiences which will stand me in good stead as my career path takes a new direction.”
Ken Varejes, CEO of Primedia Unlimited adds: “Darren has been an exceptional partner and, more importantly a friend, who has helped build a great mall media business. We are really sad to see him go but understand that he has been presented with a fantastic opportunity at Excellerate. We know that he’ll excel in his new role. We wish him all the best in his new adventure but it’s definitely not goodbye!”
Excellerate is the holding company of JHI, a well established property services company with more than a century of property experience. It represents 422 shopping centres with a total GLA of approximately 3 million m² and with high occupancy levels. JHI Properties’s national and international footprint includes South Africa, Namibia, Botswana, Zimbabwe, Lesotho, Zambia, Ghana, Nigeria and Kenya.
Primedia Unlimited is the dominant player in the Out of Home field and represents ‘impossible to ignore’ media platforms including Primall Media; MallWorx; Mall Active; the Primedia Lifestyle Group; Source; TLC; Primestars Marketing; Wideopen Platform; Thwack, X/procure®, XP Digital™; Salon Media; Fashion Media and Fitting Exposure.