Following a three-month launch campaign where Deep Relief Gel was introduced to customers visiting Clicks and Dis-Chem pharmacies, the holding company Mentholatum has extended the campaign by a further two months utilising Primedia Unlimited’s XP Digital™ platform.
MD JD Henderson says; “The success of the launch phase led to the extension of the campaign which will continue maintaining top of mind awareness and increase sales. Our strategically placed LCD screens within the dispensaries of these pharmacies enable companies wanting to market their products, directly to the public the perfect platform on which they can reach their target market, with virtually no media wastage. Here they can engage with customers within the pharmacy whilst they are in the immediate vicinity of the product.”
During the initial campaign 30-second ads were flighted on LCD screens within Clicks and Dis-Chem pharmacies creating an awareness of the new product amongst shoppers.
“The renewal of campaigns by clients proves this form of advertising is successful and a great way to engage with shoppers in an environment where the product is purchased,” states JD.