Litha Healthcare has chosen Primedia Unlimited subsidiary XP Digital™ to create consumer awareness about its DS-24 multivitamin and mineral supplement range.
The campaign, using direct to consumer in-store digital advertising screens, started in August and runs until the end of October in all Dis-Chem stores countrywide, as well as the 103 flagship Clicks stores. The DS-24 brand targets people whose health has been compromised, reminding them that a multivitamin and mineral supplement assists recovery.
XP Digital™ offers advertisers a captive audience in a high-dwell environment and Litha is taking full advantage of this benefit to create brand awareness and educate consumers about the benefits of DS-24 among the more than 5.1 million consumers that XP Digital™ reaches every month.
“The advert is informative and gives the consumer enough information to trigger both a reminder, as well as an impulse buying decision based on the fact that they will be seeing the benefits of comprehensive micronutrient supplementation of DS-24, before they reach the dispensing counter,” says JD Henderson, Managing Director of XP Digital™.
“Unique selling propositions are used in the campaign to encourage consumers to make the most educated choices that they can, based on their individual needs.”
For more information about XP Digital™, visit www.xpdigital.co.za.