Taking advantage of Golf Unlimited’s latest ambient media offering – activations – DSTV mobile demonstrates the use of a 360 degree sales campaign within the golfing world.
Making use of insights garnered, including that men enjoy staying up to date with the latest sport news, 32 golf courses were selected nationally by the Unlimited subsidiary to offer a full 360 degree packaged concept which includes product promotion, branding at a golf course, opportunity to sell the Walka on site as well as promoting the product at selected golf courses.
Premier golf courses included, to name a few, CCJ, Pecanwood, Arabella, Pearl Valley and Zimbali.
“Originally the DSTV Walka was launched at the Nedbank Golf Challenge,” says James Ferrans of Golf Unlimited. ”Golf Unlimited takes the brand to the next level by generating actual sales and brand awareness on the golf course.”
Creative messaging specifically designed and created for this unique medium makes all the difference when attracting the attention to the communication. DSTV Mobile has again used this to their advantage.
“Our new Golf Unlimited offering offers the client a one-on-one interaction with the golfer and the chance to lead generate, sell or create a database for themselves,” says James.