DStv has selected Primedia Unlimited’s in-mall activation company, MallWorx, to strategically position its branding in shopping malls across the country and generate awareness and brand association with middle market consumers about DStv Compact, DStv Family and DStv Access until mid-January 2014.
“This DStv campaign forms part of the peak retail push over the festive season, when consumers are much more relaxed and spend a significantly larger portion of their time inside shopping malls,” says MallWorx’s Lee Curtis.
“Clever creative draws consumer attention in high traffic areas that are close to key DStv retail stores,” he adds.
Middle end shopping malls such as Bridge City, Gugulethu, Middestad, Sancardia, The Boulders, Trade Route Mall, Empangeni, Golden Acre, Chatsworth, The Bridge, Westgate, Liberty Promenade, Southgate and Randburg Square already sport DStv’s branding on MallWorx’s engaging platforms like glass walls, escalators, lift billboards, pillar wraps and interior billboards to name a few.
“Our media platforms are geared to influence consumer spending where it matters most, the last ‘retail mile’, and that’s exactly what we expect from this campaign,” Curtis concludes.