Full Article

e.tv steps up with TLC so that dancers can step out
TLC Unlimited

Primedia Unlimited’s TLC is generating viewer awareness around e.tv’s season three of Step Up or Step Out, by ensuring total washroom dominance for the live reality dance series until the 19th August on its LSM B and C shopping mall advertising platforms. This ensures exposure to consumers visiting over 45 centres nationwide.

Season three of Step Up or Step Out airs every Sunday on e.tv at 18.05, and features fresh faces including Syabonga ‘Slikour’ Metane and Tumi Vorster as presenters and Themba ‘Euphonik’ Nkosi who has joined Emile ‘YX’ Jansen and Khabonina Qubeka on the judging panel.

Viewers can look forward to electric dance moves, talented crews, highs, lows and moving success stories in this, the third series of South Africa’s first reality dance show.

“A variety of TLC’s high-impact washroom advertising platforms are securing brand exposure and generating awareness amongst young male and female adults around all of the show’s ins and outs,” says TLC’s Brett Tucker.

“By combining three of our media platforms (frame, mirror decals and door wraps) all in one environment the campaign ensures total dominance in the washroom space,” he adds.