Full Article

Elizabeth Arden captures shoppers’ attention with Primall Media
Primall Media

Elizabeth Arden, looking for an innovative solution to compliment the rest of its media campaign to launch new skincare range Skin Illuminating, has selected Primedia Unlimited’s Primall Media to communicate with consumers inside shopping malls and to generate sales.

Elizabeth Arden’s ‘Skin Illuminating’ range boosts brightness, reveals radiance and illuminates skin from within.

“The Primall Media campaign targets women in the LSM 7 – 10 income bracket, from September to November, close to the point of purchase inside some of South Africa’s top shopping malls,” says Primall Media’s Lee Curtis.

“The campaign is geared to create impact inside the shopping malls to compliment the other elements of Elizabeth Arden’s campaign namely print, digital and in-store elements,” he adds.