eNews Channel Africa (eNCA), broadcast on DSTV’s channel 403 as a 24 hour news offering, has signed a four month campaign with Primedia Unlimited’s mall advertising companies Primall Media and MallWorx.
The campaign aims to inspire curiosity of the news and create brand awareness for eNCA in an unlikely environment for message breakthrough.
“The theme of the communication is ‘Know More’ and through our Primall Media and MallWorx media platforms, shoppers are encouraged to consider eNCA as an exclusive or additional source to their daily news catch ups,” says Lee Curtis Executive: Sales and Marketing for Primall Media and MallWorx.
For MallWorx, the Maponya and Southgate malls were the chosen shopping centres while Primall Media’s Canal Walk, Cresta, Eastgate, East Rand Mall, Fourways Mall, Gateway, Menlyn and Sandton City were selected to carry the ENCA communication.
The channel is South Africa’s most watched news channel bringing viewers live reports, breaking news, sport, weather, entertainment, financial and business updates.
The campaign is being rolled out on escalators, hanging banners and lifts in key convergence areas that have high dwell time.