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Fashion Media and Cartier unleash the panther
Fashion Media

When Cartier launched its new fragrance La Panthère, it called on Primedia Unlimited’s in- store advertising specialist Fashion Media to announce the product’s arrival. 

“This exclusive fragrance by Cartier was launched into two Edgars stores, namely Sandton and Melrose Arch,” explains Fashion Media CEO Sean Reed. “As such, we had a very targeted campaign audience to engage with.”

La Panthère draws its inspiration from the heritage of the house panther as a symbol of the brand. La Panthère was also the nickname of Cartier’s lover and muse Jeanne Toussaint. The fragrance is a symbol of freedom for 2014; it represents a woman who is independent, graceful and rebellious.

“To attract shoppers in-store we created an exceptionally striking window display and made great use of our sensormatic covers at all entrances to ensure high visibility,” says Sean.