Fashion Media, a subsidiary of Primedia Unlimited, has been awarded additional advertising rights within the Red Square chain.
“We’re pleased to be awarded the advertising rights to Red Square’s latest stores in Rosebank, Midlands, Somerset Mall and Boardwalk,” says Fashion Media CEO Sean Reed. “These rights are in addition to our existing agreements with Red Square and Edgars stores nationwide.”
In addition to Fashion Media’s existing branding opportunities and window displays within these stores, the media owner also has the ability to brand snapper frames and podiums within the Rosebank, Midlands, Somerset Mall and Boardwalk Red Square stores.
“We will also start branding the newly revamped Canal Walk Red Square at the end of this month,” he says.
Fashion Media DNA
Powered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves. Visit www.primedia-unlimited.co.za for more.