Paco Rabanne’s Invictus, a new fresh and sporty fragrance for men, selected Primedia Unlimited’s Fashion Media to generate brand awareness inside Edgars and Red Square stores across the country during a two-week advertising campaign.
Invictus, a Latin word meaning invincible, represents power, dynamism and energy, and the bottle is therefore shaped like a trophy.
“Fashion Media forms part of the brand’s multi-media advertising campaign which also includes TV, print and in-store advertising,” says Fashion Media’s Sean Read.
“The Fashion Media campaign focussed on window and sensomatic branding in both Edgars and Red Square stores generating awareness of the launch of the new brand and driving sales in-store,” he adds.
Fashion Media DNA
Powered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves. Visit www.primedia-unlimited.co.za for more.