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Fashion Media draws passionate men into Red Square Stores to buy Uomo
Fashion Media

Uomo, a new fragrance for men who live with passion and step up to their destiny, selected Primedia Unlimited’s Fashion Media as the ideal media platform to launch their product into the market and to drive in-store sales.

“Fashion Media’s Red Square national advertising holding is the ideal environment in which to generate awareness around a new fragrance, especially as consumers are able to purchase Uomo in-store,” says Fashion Media’s CEO, Sean Reed.

“The two-week advertising campaign made effective use of Fashion Media’s window displays and beepers, ensuring that consumers saw the new fragrance both outside and inside the stores,” he adds.

Uomo was developed by renowned perfumer, Alberto Morillas, and is a composition of natural scents and innovation.