Existing Fashion Media client, Estee Lauder, again selected the consumer-stopping media owner’s advertising platforms inside Red Square and Edgars stores, nationwide, to generate awareness around Clinique’s latest campaign.
“The Fashion Media Clinique 3 Step and Clinique GWP advertising campaigns target both male and female consumers, encouraging them to take better care of their skin and to ‘take the tape test’ to ‘see instant proof’ of what the brand can do for their skin,” explains Sean Reed, CEO of Fashion Media, a successful Primedia Unlimited subsidiary.
Whilst the Clinique 3 Step campaign – cleanse, exfoliate, moisturise – generated awareness around the brand, the Clinique GWP campaign informed consumers that they could get a free Clinique Gift with their purchase of a Clinique product.
The 3 Step campaign was advertised across Fashion Media’s Red Square media platform on Window Decals, Beepers and Gondola Ends – which featured prominently in the top 24 stores across the country from 14 to 20 January; whilst the Clinique GWP campaign ran in 32 Edgars stores, nationwide, from 21 January to 3 February.
Now that’s how to ensure a greater market share!