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Fashion Media flaunts Edgars’ fabulousness
Fashion Media

Edgars stores have had a fabulous makeover and Fashion Media is ensuring that fashion-conscious consumers delight in its new look and feel.

Powered by Primedia Unlimited, Fashion Media holds advertising rights to in-store advertising for Edgars, Edgars Active and Red Square stores nationwide. “Fashion Media can transform in-store spaces and window display areas into notable areas that inform, enchant and captivate consumers, thus helping to drive sales and brand awareness,” says Fashion Media CEO Sean Reed.

Targeting new and existing Edgars consumers, Fashion Media has used multi-media platforms to promote new clothing trends and brands being carried in the various stores, and to highlight the chic new interiors that have resulted from, the store refurbishment programme that was completed in September.

“Edgars realises that innovation, cutting-edge store design and fabulous brands are key to remaining one of the leading fashion and cosmetic retailers in the country. The new-generation stores are not carbon copies of each other and do not carry the same lines; each store has been tailored according to market needs and their interior advertising needed to reflect this individual style,” says Reed.

The Edgars Club Magazine is being used to advertise the store upgrades and raise awareness of the new brands, while the team at Fashion Media applies its special brand of magic in 56 stores, using various elements including window branding, escalator branding, hanging banners, lift doors and sensomatic branding.

Fashion Media’s national Edgars campaign runs from September 12 to October 14.