Versace’s Eros fragrance for men, named after the Greek god of love and son of goddess Aphrodite, recently tempted male consumers to walk into Edgars Red Square stores to purchase the fragrance.
Drawing consumer attention, with bright and bold creative, were Primedia Unlimited’s Fashion Media advertising platforms – window displays, beepers and gondola ends.
“Window displays create excitement and draw consumers into the store, whilst further advertising at the point of purchase served as a reminder to not leave the store without Eros,” says Fashion Media’s CEO, Sean Reed.
“Other Eros advertising campaign elements included TV and print, which ran at the same time as the Fashion Media campaign, and served as the initial push to get consumers into Red Square stores,” he adds.
The national campaign was geared to promote the new product and to drive sales.
Fashion Media DNA
Powered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves. Visit www.primedia-unlimited.co.za for more.