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Fashion Media launches Clinique’s Dramatically Different Moisturizing Lotion
Fashion Media

Clinique drove in-store sales of its new Dramatically Different Moisturizing Lotion with Primedia Unlimited’s Fashion Media advertising platforms at Edgars and Red Square stores around the country for a period of two weeks.

A skin care brand for men and women, Clinique’s third step in its 3-Step Skin Care System was designed by its dermatologists to maintain optimal moisture balance for dry-to-oily combination skin types.

As such, the lightweight ‘moisture drink’ slips easily onto the skin and absorbs quickly, leaving skin comfortable, soft and healthy looking.

“This is the message that was driven home by Fashion Media’s bouquet of advertising platforms available at Edgars Red Square stores across South Africa,” says Fashion Media’s CEO, Sean Reed.

“The campaign not only launched the new product, but also drove in-store sales as consumers could purchase Clinique’s Dramatically Different Moisturizing Lotion right there,” he adds.

Fashion Media DNA

Powered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves. Visit www.primedia-unlimited.co.za  for more.



Issued on behalf of:                 Fashion Media

Sean Reed


T: +27 11 562 6308


Prepared by:                          Owlhurst Communications

Chirene Campbell

Managing Director

T: +27 11 234 2882