Galderma’s newly launched acne skin care range Cetaphil Dermacontrol has enlisted the services of Primedia Unlimited company TLC to get its brand in front of the eyes and into the hands, of consumers this November and December.
By making use of a simple but effective design, Cetaphil’s campaign is taking the form of mirror decals in cinema washrooms and traditional A4 frames in the washrooms of Netcare and MediCross’s around the country to promote its product to the youth and acne sufferers.
“By strategically placing the communication in environments like cinema washrooms we ensure a higher probability of the right target market being aware of the product. Similarly with the Netcare and MediaCross environments, health care professionals are also exposed to the advertising, increasing the propensity for it to be recommended to patients,” says TLC’s Brett Tucker.
The campaign runs until the end of the year in selected malls across the country.