Primedia Unlimited’s in-store advertising business Fashion Media brought the art of sophistication to life for popular fashion brand Givenchy within Edgars’ super premium outlets.
To drive awareness and sales of Givenchy’s new fragrance Icons of Seduction for men and women, Fashion Media created an air of sophistication by using striking displays that utilised top hats and champagne arranged around high end furniture.
“Although the campaign only ran for a period of two weeks, the displays created many talking points amongst consumers,” says Sean Reed, Fashion Media’s CEO. “This is the ultimate compliment when creating high impact static displays.
The advertised brand immediately enters the consideration phase of a potential customer’s journey to purchase. The more people see and talk about the brands on display the more chance there is of purchase.”