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GNC and TLC dismiss the average
TLC Unlimited

Health supplement brand GNC has booked a two month campaign with Primedia Unlimited’s TLC to showcase its range of health and fitness supplement products in gyms and shopping centres around the country. 

“The final quarter of the year brings with it warmer weather and also the need to get our bodies beach fit and holiday ready,” says TLC’s Regional Sales Manager Brendon Crowther. “GNC’s campaign is therefore well placed to make an impression in the minds of consumers frequenting Planet Fitness gyms and upper income malls this festive season.”

The strategically placed campaign within washrooms of gym environments ensures that GNC is engaging with an audience that is already receptive to health and supplement advice. Similarly, the malls offer the advertiser a broader reach to target consumers who are in the spending frame of mind ahead of their holiday trips.

“The products are available in Clicks stores and the campaign sports clever catch phrases such as ‘Average left its body to science. Science didn’t want it’ and ‘Average thinks the scale is a little off’. The products are positioning themselves as above the average and are utilising a targeted medium and relevant environments to get the message across,” says Brendon.

The campaign is targeted at LSM 8-10 health and fitness conscious consumers between the ages of 18 and 45.