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Grazia magazine targets savvy mall readers
Primall Media

As part of a three month strategic marketing plan fashion and news weekly magazine Grazia SA is closing the gap between the magazine and shopping environment through Primall Media, Unlimited’s shopping centre marketing experts.

Primall Media Executive Head Sales and Marketing Lee Curtis says; “This is the first time a magazine has utilised this platform to target female readers at shopping malls. The synergy makes perfect sense as the magazine is aimed at the woman who wants beautiful brands, the hottest shopping mall items and is fascinated by the latest world and celebrity news. This magazine offers her a speed read, complete with news and views week after week.”

“In attracting globally-savvy, urban women who love to shop; there is no better environment for a fashion magazine to create great brand awareness than among shoppers fitting the reader profile at Gateway, Cavendish Square and Sandton City. The reader fits the profile of the 30-something urban professional within the LSM 8-10 category who we know shop at these centres.

“The hanging banners within these shopping centres are a key element of the magazine’s marketing plan as it creates top of mind awareness amongst shoppers who like reading fashion magazines,” he adds.