Mnet has created an innovative idea to generate hype and interest around its new Dstv channel, Mnet Movie Zone (channel 139) utilising ‘hair wig’ mirror decals which are strategically located in Primedia Unlimited’s TLC’s change room media environments in Jet, Ackerman’s and Edgars stores around the country.
“The campaign is intended to drive tune-in and capture the intended target market’s attention in a unique, fun and interesting way,” says TLC’s Brett Tucker.
“We’re confident that the use of TLC’s media platforms, in an environment where the target audience has the extra time they need to absorb the advertising creative, will meet the campaign objective of creating habitual tune-in to Mnet’s Movie Zone,” he adds.
Booked by BlackMarket Media, the TLC advertising campaign also persuades the intended target audience – lower LSM consumers – to subscribe to Dstv.
For more information about TLC, visit www.primedia-unlimited.co.za.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.