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Hugo Boss and Fashion Media celebrate Father’s Day
Fashion Media

Primedia Unlimited’s Fashion Media business was recently enlisted by the upmarket chain Red Square to promote its Hugo Boss promotion for Father’s Day.

The short, intensive two week campaign, which culminated on Father’s Day, offered consumers twice their loyalty reward points when purchasing any Hugo’s Boss male fragrance.

To advertise the communication, Fashion Media created high impact window displays in 40 Red Square stores across the country. “The national promotion was targeted at men and women – men who were looking to spoil themselves, and women who were buying for a partner,” says Fashion Media CEO Sean Reed.

“The campaign proves that brands can create ‘high impact zones’ with shorter, more tactical campaigns.”

Visuals included the worlds ‘always the man of the match’ and images of soccer balls, playing on the World Cup.