Primedia Unlimited’s Glamcam business has again been selected as the preferred below-the-line medium to promote Jack Daniels’ Music Scouts campaign.
Jack Daniels is in search of those, who like Jack Daniel, possess a fiery spirit and passion for what they do. Those who want to live their story, their way.
A nationwide talent search is thus underway to recruit and retain 25 to 34-year-old DJs, artists and bands who have gritty lyrics, cross-fades and 808 beats that have been caged up in garages and left on street corners for far too long.
Jack Daniels’ music scouts – TBO Touch, DJ Ganyani and Khuli Chana – will judge the best entries and the top three artists will battle it out on 5 December in Joburg’s Turbine Hall to win a trip to the Miami Music Conference in March 2015.
Artists nationwide will be invited to take part via Metro FM and a point-of-sale and digital campaign and can upload their demos to www.jackscouts.co.za, where consumers will be able to vote for their favourite artists. Consumers can also vote via Twitter with #jackscouts and stand a chance to win a trip to the Miami Music Conference.
“Contestants will perform at one of 140 DJ gigs – all Primedia Unlimited nightlife venues – from 8 August to 30 November, mainly in bars and dance venues, where Glamcam will host activations and an instant photo booth,” says Glamcam’s Caryn Whitaker.
Consumers will be able to win various prizes when they purchase a tot of Jack Daniels and receive and instant redemption card. Prizes include flexi caps, shock speakers, cards, glassware and free tots.
Glamcam, a unique event photo capture experience, provides photo brand activation through sharing moments whilst the set creates a fun vibe at any event giving brands a spectacular backdrop for awesome group photos.
Visit www.jackscouts.co.za from a mobile device to enter, and follow progress on Facebook at JackDanielsSA.