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Jimmy Choo’s Flash gets glam with Fashion Media
Fashion Media

Primedia Unlimited’s Fashion Media ensured a unique ‘glam’ effect for Jimmy Choo’s new fragrance, Flash, at Red Square stores by importing glitter vinyl to make an extraordinary impact.

For two weeks, consumers were engaged by the advertising creative for the female, sophisticated, up and coming new Jimmy Choo fragrance, Flash, which drew their attention on Unlimited’s Fashion Media window displays in six of the South African top Red Square stores.

“The unique glitter and window displays generated significant awareness of Flash, which is now available worldwide at Jimmy Choo boutiques and in perfumery departments nationwide, including Edgars and Red Square stores,” says Fashion Media’s CEO, Sean Reed.

Flash accentuates delicate white flower notes, with a hint of spices and fruit. Top notes encompass passionate strawberry, combined with tangerine and pink pepper, adding an exciting and cheerful note; whilst the white bouquet is composed of tuberose, jasmine and white lily on a base of heliotrope and blond wood.

“Prominent advertising space, coupled with the unique glitter effect, ensured the successful launch of Flash to South Africa consumers,” adds Reed.

Fashion Media DNA

Powered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves. Visit www.primedia-unlimited.co.za  for more.