Inco Lab’s Karvol product which allows users to breathe easier, has tasked Primedia Unlimited’s indoor media specialists TLC to increase awareness of the product during winter months.
“The four month long campaign is aiming to drive sales through a competition element where consumers can win one of five Stokke products, which include baby strollers, baby seats and baby carriers valued at R16 000,” says TLC Account Manager Warren Dugmore. “The advertiser has utilised TLC’s A4 frame advertising platforms in our LSM A malls and Netcare consumer environments. The creative illustrates a baby boy as a pilot ’for Karvol Airways’.
The Karvol Airways concept was cleverly used with the slogan “take a breather from nasal turbulence”.
The campaign is aimed at women aged 24 – 39 in the LSM 6-10 bracket with young children.