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Kotex shows off re-brand with TLC
TLC Unlimited

When Kimberley Clarke wanted to showcase its rebranded look and feel for Kotex to young women in a one on one, private environment, the company turned to Primedia Unlimited’s indoor advertising specialists, TLC. 

“The campaign, which has been entitled ‘the makeover project’ has been specifically targeted at young women,” says Cara Leigh Woods, Account Manager for TLC. “Given the intimate nature of the brand’s line of products, Kotex wanted to use an environment that engaged with its target market without interference from other media.”

The washroom advertising campaign runs in campus and cinema environments until September and utilises TLC’s door wraps, floor decals, mirror decals and standard frames media platforms.