Through the acquisition of TLC, Lee first joined the Primedia Unlimited group in 2005 as sales manager. He has since risen through the ranks and is more recently known for his leadership at Primall Media. Molefi Moloantoa, CEO for the Mall Division at Primedia Unlimited, has confirmed that Lee’s new role will also encompass heading up the MallWorx business.
“Lee’s dedication, leadership and managerial skills make him the obvious choice to take on the role of Executive for Sales & Marketing at Primall Media and MallWorx,” says Molefi. “He has shown great commitment and passion in leading the Primall Media sales team and we have no doubt his skills will extend to, and grow, the MallWorx business.
His new role means that Lee is in charge of both Primall Media and MallWorx sales, where MallWorx will benefit from the same culture of success Lee has entrenched at Primall Media.”
MallWorx is one of Primedia Unlimited’s newest business. It provides advertisers and their agencies access to South Africa’s growing middle class shopper who view malls as a lifestyle convergence point. MallWorx has developed a range of media solutions in the persuasive mall environment to influence consumer purchase decision making where it matters most – in the last retail mile. The Mallworx’s network spans township and CBD malls across all major metropolitan areas nationwide.