M-Net has extended its contract with Primedia Unlimited subsidiary Primall Media to generate awareness of Carte Blanche’s 25th anniversary until the end of October.
Captivating advertising creative on dominant parkade sites makes use of Carte Blanche’s presenters to celebrate the show’s popularity and longevity with consumers.
“Primall’s parkade advertising platforms reach current and potential M-Net viewers at the entry and exit points in the Menlyn Park, Gateway and V&A Waterfront shopping centres, to showcase the channel and Carte Blanche’s 25th anniversary,” says Primall Media’s Lee Curtis.
“Parkade advertising platforms make use of tactical placement to remind patrons, who are either entering a mall or are on their way home, what they can look forward to watching,” he adds.
M-Net has a current parkade holding in Sandton City and Montecasino which it utilises to promote its upcoming shows.
“The extension of this campaign is evidence that the advertising medium works well for the brand,” Curtis concludes.
Primall Media is South Africa’s premier mall advertising company, delivering a range of interactive and static visual media options in quintessential retail spaces, which directly influence purchase decisions in the shopping environment. The national footprint of super regional malls allows for a touch point to virtually all of SA’s LSM 8-10 market in an environment where shopping and entertainment prevail. Visit www.primedia-unlimited.co.za or www.primall.co.za for more.