Unlimited’s Primall Media, South Africa’s premier mall advertising company, made an impact for Yves Saint Laurent’s Manifesto fragrance with its engaging mall media platforms across the country in March.
“The mall media campaign launched Yves Saint Laurent’s new fragrance, Manifesto, by targeting upmarket women using its strategically positioned media sites inside shopping malls like Sandton City’s Protea Court,” says Primall Media’s Sally Stewart.
“The Protea Court venue was an obvious choice because of its unique tenant mix, the size of the site and its location in the mall. The creative is simply striking in this position.”
The perfume is described as spontaneous, free spirited and courageous; a scent full of passion and emotion, and is available in 30ml, 50ml and 90ml bottles which have been innovatively designed to draw consumer attention.
“Our exclusively styled mediums and dominant advertising areas within the mall environment not only made an impact inside malls, but left a lasting visual impression of the brand in true Yves Saint Laurent style: bold and daring,” she adds.