Primedia Unlimited’s Fashion Media business which specialises in in-store advertising and window displays, has been commissioned by fragrance house Marc Jacobs to launch its latest offering, Honey.
“The brand is utilising a multitude of our media platforms inside Edgars and Red Square stores including vibrant window displays for a period of two weeks,” says Fashion Media CEO Sean Reed. “With Fashion Media’s expertise the new fragrance for women is perfectly poised to enter a highly competitive market.
By advertising on prominent window displays, customers who are in the market for a new fragrance are firstly made aware of the product and secondly, are enticed to enter the store to try it out.”
Honey by Marc Jacobs is described as being ‘sunny, delicious and floral’ and ‘This buzzing fragrance energizes with the freshness of green pear and a bright splash of fruity punch and juicy mandarin. Orange blossom resides at the heart of the fragrance and mingles with the nectars of honeysuckle and peach for a note of sparkling femininity. Honey, vanilla, and smooth woods dry down to a warm, golden base’.
Fashion Media DNA
Powered by Unlimited, Fashion Media holds the advertising rights to in-store advertising for Edgars department stores, Edgars Active and Red Square stores nationwide. Fashion Media has the ability to transform in-store spaces and window display areas into 3D industrial brand theatres, providing brands with prominent advertising space on in-store escalators, hanging banners, lifts, gondola ends and beepa sleeves. Visit www.primedia-unlimited.co.za for more.