Swimming pool care experts Maytronics and its South African distributor Waterwell have enlisted the expertise of Primedia Unlimited’s indoor advertising company TLC, to launch its Dolphin Supreme Robot Cleaner to men in the upper LSMs.
“The product saves water, chemicals and energy is aimed at men who need to maintain their home pools with as little fuss as possible,” says TLC’s MD Brett Tucker. “To get the most targeted audience possible, Maytronics signed a one month intensive washroom campaign through our static frame products in the nine ACSA (Airports Company South Africa) venues nationwide.”
According to its website Dolphin robotic pool cleaners by Maytronics deliver automated, high-performance pool cleaning efficiently and effectively.
“The washroom has become one media platform in which advertisers can communicate directly with men on a one-on-one basis, therefore making the communication that much more relevant,” says Brett.